ifolor Social Media and Content Strategy

Timeline: 2023-2025

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At ifolor, I developed and led a modern, data-driven social media strategy designed to strengthen brand visibility, attract younger audiences, and build a loyal, highly engaged community. The strategy combined audience insights, platform-native storytelling, and performance-focused paid campaigns to create content that feels authentic, relatable, and aligned with how people actually use Instagram and TikTok.

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Audience-Driven & Insight-Led

We grounded our strategy in detailed persona and channel analysis. This helped us focus on the audiences with the strongest reach and purchasing power:

• 18–34-year-olds on TikTok

• 18–44-year-olds on Instagram
  Through continuous analysis, we confirmed what performs best: videos with faces, humor, strong hooks, and emotional relatability. These elements became foundational pillars of our strategy.

  Social Content Strategy 2025

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Platform-Native Content

I shifted ifolor’s content approach toward fast, human, and emotionally engaging storytelling. This meant:

• Prioritizing short-form videos that lead with people, not products

• Using humor, lifestyle, and relatable everyday moments

• Designing content with strong hooks, dynamic pacing, and clear on-screen messaging

• Ensuring all posts follow our brand voice: authentic, inspiring, warm, and modern

This transformation made our content feel natural on social platforms and significantly improved engagement quality.

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Paid Strategy & Campaign Optimization

To maximize impact, I paired the organic strategy with a streamlined paid approach:

• Always-On Reach Campaigns (20% of budget): keeping visibility stable throughout the year

• Weekly Engagement Peaks (80% of budget): boosting top-performing content for maximum impact

  • Meta: optimized for post engagements

  • TikTok: optimized for 6-second views

By continuously testing creatives and aligning paid with organic performance, we maintained competitive CPMs and achieved strong, consistent results across both platforms.

Social Content Strategy 2025

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Key Achievements

The strategy directly contributed to major wins for the brand:

• Launched ifolor’s TikTok from scratch, reaching 150M+ views in the first year

• Increased social KPIs by 30–50% compared to previous benchmarks

• Built a recognizably authentic, modern, and community-focused brand presence

• Consistently ranked videos among top-performing posts thanks to strong hooks, humor, and relatable storytelling

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Impact

The result was a fresh, human-centered social media presence that resonated with our audience and strengthened ifolor’s brand identity. This approach didn’t just lift numbers — it helped transform how the brand communicates, connects, and builds community online.