ifolor Influencer Strategy

Timeline: 2023-2025

At ifolor, I developed an influencer strategy aimed at expanding our reach, strengthening brand perception, and connecting with younger, highly active social media audiences. The strategy was built on authenticity, strong creator–brand alignment, and storytelling that fits naturally into the daily content habits of our target groups.

Audience-Focused Approach

Our influencer efforts were guided by detailed persona insights, ensuring we partnered with creators whose audience matched our key segments — especially 18–34-year-olds on TikTok and 25–44-year-olds on Instagram. These groups respond best to authentic, lifestyle-focused content, making them ideal for creator-led campaigns.

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Strategic Creator Selection

I defined clear criteria for influencer selection to ensure quality and relevance:

Strong alignment with our personas and core themes (DIY, lifestyle, photography, family)
Majority Switzerland-based audience (50–60%)
High engagement rates
Content that feels real, relatable, and visually appealing

Through these guidelines, we built a curated network of nano, micro, and macro creators who could represent the brand with authenticity.

Campaign Planning & Creative Direction

Throughout the year, I planned influencer peaks around key commercial and emotional moments — such as Christmas, Mother’s Day, travel memories, and the Advent Calendar season. Each campaign included:

A clear message or storytelling angle
Defined focus products
Deliverables (Reels, TikToks, Stories)
Pre-approval and brand guideline alignment

This ensured creators could express themselves naturally while staying consistent with ifolor’s warm, emotional brand identity.

Competitive Positioning

Compared to Swiss competitors, ifolor stands out through a high volume of collaborations, especially via nano- and micro-creators. Moving forward, I recommended expanding into more macro partnerships and developing long-term ambassadors to increase reach and deepen trust — especially since many competitors rely heavily on one-off posts.

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Brand Safety & Crisis Prevention

I introduced a structured process to ensure safe and reliable collaborations, including background checks, clear do’s & don’ts, content pre-approval when needed, and defined steps for handling any unexpected issues. This safeguarded ifolor’s reputation while maintaining creative freedom for the creators.

Impact

The influencer strategy elevated ifolor’s presence across Switzerland, expanded awareness in key demographics, and strengthened the emotional connection between the brand and its community. It created a foundation for more authentic, creator-led storytelling and long-term brand advocacy.