Céline Maréchal
Profile
That's me
I’m Céline, a social media marketer, content creator, and storyteller with a flair for bringing ideas to life — whether through a viral TikTok, a high-performing ad campaign, or the pages of my fantasy novel. With years of experience managing brand presence, crafting engaging visuals, and writing words that resonate, I blend strategy, creativity, and narrative to help brands (and worlds) grow.
My expertise in video editing enables me to create dynamic, engaging content that captures audiences' attention and drives results. From conceptualization to execution, I have a keen eye for detail and an unwavering commitment to quality. I'm also well-versed in graphic design and can bring my vision to life through stunning visuals that resonate with audiences.
Portfolio
 ifolor Social Media and Content Strategy |  AirConsole – Brand Video |  ifolor Influencer Strategy |  Sanitas Content Strategy and Creation |  AirConsole – Graphic Design |
|---|---|---|---|---|
 Other Videography |  Digital Art |
Previous Roles
2023-2025
Social Media and Influecer Marketing Manager at ifolor
Lead social media and influencer marketing, managing strategy, campaigns, and content creation. Built TikTok to 270M views and improved KPIs by 30–50%.
2022-2023
Publishing & Product Marketing Manager at AirConsole
Oversaw game publishing from scouting to launch, while driving marketing, community management, and app store optimization.
2023
Consultant Social Media Marketing at Webrepublic
Created paid and organic social strategies and advised major Swiss brands such as Post Finance, Mazda, and ZKB.
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2021-2022
Creative & Community Manager at AirConsole
Managed social media growth and produced video, design, and marketing assets to strengthen brand and engagement.
My Services
1
Social Media Strategy
I create social media strategies that are not only creative but data-driven. At ifolor, I developed a new content approach that boosted key engagement metrics by 30–50%, while launching a TikTok channel from scratch to over 150M views within the first year. My strategies are tailored to each brand’s voice, audience, and industry, ensuring content feels authentic yet strategically aligned to business goals. I also have experience leading creative workshops for brands like Mazda Suisse, helping them refine their content approach and unlock new growth opportunities.
2
Social Media Management
Managing social media means more than just posting — it’s about nurturing a community and keeping your brand’s voice consistent. I’ve overseen daily content operations for brands ranging from Swiss e-commerce leaders to financial institutions, ensuring each platform runs smoothly and remains engaging. At ifolor, I led a small team to produce platform-native content and foster an active community across TikTok and Instagram, while at Webrepublic I handled both organic and paid management for clients like PostFinance, frankly, and Secondhand Day — building audiences from the ground up.
3
Paid Social Media Advertising
With experience running paid social campaigns for clients like PostFinance, ZKB/frankly, and Suva, I specialize in making ad budgets work harder. From crafting creative concepts to optimizing targeting and analyzing results, I ensure campaigns are efficient, impactful, and performance-driven. My approach combines strategic audience segmentation with ad creatives tailored to each platform, resulting in campaigns that capture attention and convert.
4
Content Creation
Content is my craft — whether it’s video, photography, or design. I’ve produced high-performing social media assets from scratch for brands like Oppo, Suva, and AirConsole, ifolor and guided large-scale productions at ifolor in collaboration with video agencies. These projects often combined humor and authenticity to strengthen brand identity and foster community engagement. With skills in videography, editing, and graphic design, I can take a concept from storyboard to scroll-stopping execution.
5
Creative Writing
I bring stories and ideas to life through clear, engaging, and authentic writing. With experience in crafting blog posts, newsletters, and email campaigns, I know how to capture attention and connect with audiences. Beyond marketing, I’m also the author of a fantasy novel, which has given me a strong foundation in storytelling and creativity.
Clients and Employers
Get in Touch
Please don't hesitate to reach out or contact me on LinkedIn.
